Marketing and Sir Richard Branson

It's my second post in the marketing series :-)

Richard Branson is inspiring figure for me, and he is one of the best people in marketing in the world, or at least for the last 30 or so years. In his autobiography, there is a chapter where he speaks about starting Virgin Atlantic. At the time his resources were very limited and he knew very little about the air trafic business, just like me, and many other entrepreneurs today. That is why before he started he went to see Sir Freddie Laker, a pionneer in this industry, who unfortunatly lost his business against the bullying tactics of British Airways.

Sir Freddie Laker, gave a lot of advices to Richard Branson, but what I find really a key advice is that he said to Richard Branson to use himself to promote the airline and even to make fool of himself. An advice that I think Richard is using to this day and has used in almost all his ventures (he even dressed as a bride in his business venture "Virgin Brides" :-) ).

This is a fun and really a good advice, which can be used even better in today's blogging world. Me and fellow developers and entrepreneurs can use it to promote themselves and their businesses. That is one of the main reasons of why I am writing in this blog and why I am using twitter. I want to promote my self by sharing with my friends, collegues and the world, and by promoting my self I believe this can help my business and also the people using the software, services and products provided will benefit.