AdMob and mobile advertising.

I have been using admob ads for the last half year in our Tasls App for Android, and I have come to several conclusuion.

Too few advertizers.
In the last month or so I have seen at most 10 different ads. 10 is too few for one month. Whenever there is a new ad I see the click rate growing, but after several days its back again. So the result is that people click on the add, but as there are only 10, they get tired of them quickly. I am not blocking or filtering any type of ad and this low number of ad variety is common across all admob users, you can find many blogs discussing it. This leads me to my next point.

Only the middle man wins
When ads are being shown on my page advertisers loose money, and publishers like me don't gain much from this. The only one that really gains is the middle man, AdMob(Google). They say, mobile advertizing is growing. It is true, but only for the middle man.

Is there a solution?
Google should work harder to bring more advertizers. Bring them will be a win-win situation for all the parties involved.

Should I switch from AdMob?
Well, no. Unfortunately, admob is the best there is now. Its biggest competitor, Moblix has several critical problems. I won't discusse them you can find more info in other blogs, I will just mention them: problems with paying out, frequent correction of previous earned amounts.

Well, that is for me now. I just wrote that because I think we should put more presser on Google so that they do better job and bring more advertizers to AdMob.

Marketing and Sir Richard Branson

It's my second post in the marketing series :-)

Richard Branson is inspiring figure for me, and he is one of the best people in marketing in the world, or at least for the last 30 or so years. In his autobiography, there is a chapter where he speaks about starting Virgin Atlantic. At the time his resources were very limited and he knew very little about the air trafic business, just like me, and many other entrepreneurs today. That is why before he started he went to see Sir Freddie Laker, a pionneer in this industry, who unfortunatly lost his business against the bullying tactics of British Airways.

Sir Freddie Laker, gave a lot of advices to Richard Branson, but what I find really a key advice is that he said to Richard Branson to use himself to promote the airline and even to make fool of himself. An advice that I think Richard is using to this day and has used in almost all his ventures (he even dressed as a bride in his business venture "Virgin Brides" :-) ).

This is a fun and really a good advice, which can be used even better in today's blogging world. Me and fellow developers and entrepreneurs can use it to promote themselves and their businesses. That is one of the main reasons of why I am writing in this blog and why I am using twitter. I want to promote my self by sharing with my friends, collegues and the world, and by promoting my self I believe this can help my business and also the people using the software, services and products provided will benefit.

Marketing of mobile apps

Marketing of mobiles apps is not easy and apparently we are not doing it right.

This blog and our recent social initiative is part of correcting this. We believe in that people should have an easy access to great software and they should know about it. That is why our twitter account will be much more active and why we have created a Facebook Page of Terlici Ltd., our company.

What do I mean by all this?

On the Android Market there are a lot of great apps and apps that are not so great. Unfortunately some of those really good apps are not getting enough attention. Moreover, people are using the not so great ones and praising their qualities, which turn out to be only of mediocre quality when compared to the really good apps. I really do believe that our app “Tasks” fits into the category of really good apps with not enough attention.

In this blog I am starting to discuss a solution around this problem. There will be several goals of my posts:

• Find marketing strategies for increasing people knowledge about quality apps.
• Helping to us, and to other developer to realize the full potential of our applications and capabilities.
• And other goals that I do not know about them, yet

Everyone who is interested is welcome to join the conversation on this topic: either trough comments of this and my future posts, or trough our facebook page, or our twitter account:

http://www.facebook.com/pages/Terlici/182765421763695

http://twitter.com/terlici